Budweiser Horse

This sculpture captures a striking critique of consumerism through the form of a horse’s head, crafted from repurposed Budweiser beer cans. The fragmented metal pieces mimic the contours of a Clydesdale, invoking the powerful, iconic horses from Budweiser’s advertisements. Wrapped in red, white, and silver, the familiar branding ironically reinforces a sense of entrapment, with a heavy white chain draped around the horse’s snout, symbolizing control and commodification.

This piece speaks to the tension between nature and commerce, with the majestic Clydesdale—a symbol of strength, freedom, and tradition—reduced to a corporate mascot, manipulated and exploited to fit an idealized, profitable image. By using discarded cans, the artist emphasizes the disposability and disregard inherent in the capitalist approach, where even creatures of such grandeur are bent and molded to serve the needs of branding. The chained mouth hints at the silencing and restraint of these animals, suggesting that their beauty and heritage are co-opted, subdued, and restricted by profit-driven agendas. This piece ultimately confronts viewers with the disturbing reality of how capitalism can reshape nature, forcing it into a mold that serves only financial gain, at the cost of authenticity and dignity.

Previous
Previous

Decay

Next
Next

Shanty Town